IFFAM Ushers In 2nd Edition By Teaming Up With Shanghai International Film Fest
Joint effort to solidify China’s thriving film industry.
The International Film Festival & Awards Macao (IFFAM) recently announced an exciting and new partnership with the Shanghai International Film Festival (SIFF) as part of its kick off celebration to mark IFFAM’s upcoming 2nd year. On board to sign the cooperation agreement for the 2 organizations were Alice Azedo Augusto, Secretary General of IFFAM and Fu Wenxia, General Manager of Shanghai International Film & TV Festivals Co., Ltd.
“Macao is one of China’s most fascinating cities and the young IFFAM exudes a dynamic vibe, that’s why Shanghai International Film Festival is pleased to partner up with IFFAM to foster an innovative development of the film industry via the two platforms. We aim to establish a system that bridges industry insiders, films and venture capital from both places, to provide opportunities for young cineastes in Macao to enter the Mainland market while attracting the Mainland’s rising directors to share thoughts in Macao. We also look forward to seeing promising movie projects from both places become part of the Shanghai and Macao film festivals’ initiative to promote cross-border interactions, thereby making a positive contribution to the thriving Chinese film market,” Ms. Wenxia of SIFF commented of the creative merger.
SIFF is the more senior of the 2 film festivals, having been established in 1993 upon the approval of the State Council of the People’s Republic of China. Last 17th – 26th June, 2017, SIFF celebrated its 20th edition, with renowned Romanian filmmaker, Cristian Mungiu (the 2007 Festival de Canne’s Palme d’Or awardee for 4 Months, 3 Weeks, and 2 Days), leading the jury panel to award Philippine family drama, Pauwi Na (Pedicab) by Paolo Villaluna as Best Film.
SIFF’s Film Market is also one of the largest and most impressive in Asia with a diversified, international range of premium exhibitors from film financing, production, post-production, SFX, VFX, distribution, marketing, legal service, and even includes the gaming industry. Last year’s SIFF Film Market alone attracted 243 foreign and domestic exhibitors that catered to an estimated 16,000 buyers and visitors participating in the grand event.
IFFAM, meanwhile, was only launched last year in December as a hub for new filmmakers in Asia, especially for those who are developing their second or third feature film projects. And while Macao is more famously known for its extensive and highly developed casino culture that could rival that of Las Vegas’, IFFAM aims to showcase Macao as a new, cultural and cinematic destination and an ideal location for film productions.
Cecilia Tse, Deputy Director of MGTO and Executive Vice President of IFFAM, witnessed the signing memorandum for the collaboration of two international film festivals and believes the cooperative agreement can help to foster exchange between the film industries of Macao and Shanghai, bring local film investment projects to the Mainland and expand opportunities for the industry.
For their upcoming 2nd edition, IFFAM Head of Festival Management, Lorna Tee, is delighted to announce that Hollywood star Jeremy Renner will join illustrious Hong Kong actress and singer, Miriam Yeung, as the festival’s official Talent Ambassadors. The participation of both actors will represent the cultural exchange between East and West, which is what IFFAM is all about.
Albeit that its festival this year has already ended, SIFF continues to bring exciting events all throughout the year. Check them out here: SIFF.