Copyright MediaConnex Asia 2017

Animation Pitch Opens in Singapore’s ATF!

The 18th Asia TV Forum & Market (ATF) opens its call for entries to its inaugural ATF Animation Pitch this year for producers of new IPs and animated concepts.


The new ATF Animation Pitch is a premier Asian pitching competition for creators and producers of innovative concepts for new and original animation targeting kids, and is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asian-based producers.

In conjunction with the annual trade event, ATF Animation Pitch will hold its live pitching event on 30 November 2017. This platform will showcase the best of Asian originality and expose ideas for export and development within and even outside the region.

ATF Animation Pitch 2017 is open to all creators and producers from around Asia (individuals, students and small-to-medium-sized companies), keen to present their new and original, animated shorts, series and feature films in the genres of Comedy, Adventure, Action, Fantasy.

The winner will receive a US$19,000 prize from Green Gold Animation Pvt Ltd, comprising a US$2,500 cash award, and a consultancy package worth US$16,500 that is tailor-made for the winner to develop their animation, making it ready to pitch to broadcasters.

As part of the bespoke consultancy package, Green Gold Animation Pvt Ltd’s leading executives will also share their expertise in areas such as marketing, writing a pitch document, global format sales opportunities, trailer and sizzle preparation, production budgeting, talent payments, press publicity, the global sales process and editing.

The first round of judging will be led by Green Gold Animation Pvt Ltd’s Founder & CEO, Rajiv Chilaka, and Marc Lumer, Vice President & Head of US Operations at Green Gold Animation (USA), with input from Green Gold Animation Pvt Ltd’s Acquisitions and Marketing teams led by Bharath Laxmipati, Vice President, Content Sales.

Shortlisted participants will then progress to the live pitching event, where they have the opportunity to pitch their ideas in front of some of the industry’s most experienced veterans. Leading commissioning editors will also be on stage, offering advice and commentary on the ideas pitched.

“We are extremely proud to launch the inaugural ATF Animation Pitch with one of Asia’s biggest players in the industry – this is a true reflection of the potential of a rising Asia. Just as our existing pitch competitions – ATF Formats Pitch and Southeast Asian Film Financing Project Market – have nurtured Asia’s talent pool and created a culture of excellence in content, we are confident that ATF Animation Pitch will be another significant element within ATF that will allow us to be the enabler of so much merit across this vast and diverse continent,” said Yeow Hui Leng, Senior Project Director of ATF, Reed Exhibitions.

Animation creators and producers keen to enter ATF Animation Pitch can submit their entries at from now until 31 October 2017.

ATF is co-located with ScreenSingapore, and is part of the Singapore Media Festival (SMF).


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